For my final logo project, I redesigned the logo for Capital Partners, a finance company specializing in small business loans. My goal was to modernize it while keeping it recognizable. After researching competitors, I retained the flag from their original logo but transformed it into a flame to symbolize knowledge and power. The flag features three stripes representing Georgia, where the company is based. The color palette comes from their website, with a pop of green that flows seamlessly into the “C” in Capital. I kept the typography simple but customized the “C” and “P” for a more refined fit. The final design is sleek, sophisticated, and a significant upgrade from their previous logo.