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Jive

September 2025

Packaging Design, Adobe Illustrator

For one of my projects this fall quarter, I created a prebiotic soda brand called Jive. The concept was born from a love of retro diners and the lively energy of soda fountains, reimagined for a modern audience. Jive is a soda shop in a bottle — where timeless fun meets a healthier future.

Each flavor represents a member of The Jive Band, with their own style, music, and personality, bringing a sense of nostalgia and storytelling to every bottle. This project focused heavily on branding and packaging design, from the logo and can designs to the overall visual identity. It was such a fun opportunity to mix vintage inspiration with bold, modern energy.

lily souther designs  lily souther designs  lily souther designs  lily souther designs 

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