Lume, a conceptual app designed to help users reflect on and organize their media experiences—what they read, watch, and listen to—by bringing thoughtful awareness to their digital consumption. The project was created as part of two collaborative classes focused on branding and user experience design. I crafted the full brand identity, including logo, color palette, and tone of voice, and designed a cohesive user interface. The result is a brand and app that aim to “shine light” on how media shapes personal growth and memory.